Have you ever walked up to a Coke machine only to find Pepsi products, bottled water, or Gatorade? What is going on when this happens? No one would drive up to a Chevrolet car dealership and call it a Ford lot. But we do that with Coke machines. Why? Regardless of the type or brand of beverage in the vending machine, it is commonly called a Coke machine. Culturally, the brand become so strongly...




